Love-Based Business


Does love belong in business? Is there a place for love to come first in business? Are we, as a society and global community, ready to create space for love to come in and do it’s great work?

These are the questions that I have devoted my life and career to answering.

First off, what is Love-based Business?

Love-based business is a concept that I’ve spent many years defining and building. Love-based business is a business ecosystem that consciously creates space within and around its culture to allow love to come first and foremost. Love? Yes, love.

Love is the antithesis of fear. A love-based business culture looks and feels like this:

  • Proactive, adaptable
  • Consistent, trusting
  • Flow
  • Empowerment
  • Innovators
  • Critical thinkers
  • Long-term successes
  • Collaborative, others-centric
  • Accountability
  • Accessibility, few barriers to success
  • Mindful, conscious, aware
  • Compassionate, empathetic
  • Engaged employees
  • Growth-mindset
  • Growth objectives met or exceeded
  • Positive societal and community impact
  • Momentum, attraction, abundance
  • Happiness, belonging, fulfillment

Conversely, a fear-based business culture looks and feels like this:

  • Reactive
  • Inconsistent
  • Forceful
  • Micromanaged
  • Order-takers
  • Disconnected
  • “Yes-people”
  • Short-term results
  • Individualistic, self-centered
  • Blame, lack of accountability
  • Inaccessibility
  • Defensive
  • Anger, rage
  • Burnout, high-turnover
  • Little or no innovation
  • Fixed-mindset
  • Stagnant growth

You physically cannot have both love and fear present at any given moment in time. The chemistry needed to support love, blocks out fear and visa versa. This means that as an organization, you must choose which to foster.

The symptoms of a fear-based business culture usually trigger the attention of leadership because this type of culture eventually affects the pillars of a company such as profit, performance, employee engagement and retention, innovation, growth… the list goes on. There is suffering, resistance, disconnect and pain. These are real feelings and you can see the affects.

What can we do about it?

When I first come into an organization where you can see and feel the effects of fear, I have three core objectives that I customize to each situation:

  1. Repair trust – how can the organization start to show up in a trusting way, consistently and compassionately
  2. Empower individuals at all levels – give each level of the organization the power, tools and space to show up and be the change they want to see in the environment around them
  3. Reinforce – building in a long-term approach that creates lasting behavioral changes

The tools I use are:

  1. Emotional Intelligence
  2. Change Leadership
  3. Culture of Good
  4. Conscious Capitalism

What is the end result?

By using these objectives as a value-based goal and leveraging tools to ground the process… this results in an organization that will act out of love for themselves, for each other and for the greater community. When this happens we see a difference, we feel a difference and people simply want more of that. They want to be a part of this community that has been built. Where teams, customers and individuals feel safe, heard, engaged, empowered and fulfilled.

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